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	<title>Olivier Kendall Writing Services</title>
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	<link>http://olivierkendall.wordpress.com</link>
	<description>Website copywriting, corporate blogging, treatments, advertising, speeches - Brighton based writing agency</description>
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		<title>Olivier Kendall Writing Services</title>
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		<title>This blog is moving!</title>
		<link>http://olivierkendall.wordpress.com/2008/02/13/this-blog-is-moving/</link>
		<comments>http://olivierkendall.wordpress.com/2008/02/13/this-blog-is-moving/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 13:48:15 +0000</pubDate>
		<dc:creator>leifkendall</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://olivierkendall.wordpress.com/?p=23</guid>
		<description><![CDATA[Hi all, I&#8217;ve been busy shifting my copywriting blog and website over to http://kendallcopywriting.co.uk. Please head over there to read my latest posts. Thanks, Leif<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=olivierkendall.wordpress.com&amp;blog=2049002&amp;post=23&amp;subd=olivierkendall&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Search Engine Optimization (SEO) – Crafting Copy for Success</title>
		<link>http://olivierkendall.wordpress.com/2008/01/20/search-engine-optimization-seo-%e2%80%93-crafting-copy-for-success/</link>
		<comments>http://olivierkendall.wordpress.com/2008/01/20/search-engine-optimization-seo-%e2%80%93-crafting-copy-for-success/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 14:23:47 +0000</pubDate>
		<dc:creator>leifkendall</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[websites]]></category>

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		<description><![CDATA[SEO &#8211; Making Sense of Optimization One of the most interesting and potentially confusing aspects of web copywriting is Search Engine Optimization (SEO). Since entering the world of copywriting I&#8217;ve done a great deal of reading and spent a long time making sense of all the different opinions on this subject. Pure Evil It&#8217;s understandable, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=olivierkendall.wordpress.com&amp;blog=2049002&amp;post=21&amp;subd=olivierkendall&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">The Search Intensifies</media:title>
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		<title>Does Your Copy Offer Benefits?</title>
		<link>http://olivierkendall.wordpress.com/2008/01/09/does-your-copy-offer-benefits/</link>
		<comments>http://olivierkendall.wordpress.com/2008/01/09/does-your-copy-offer-benefits/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 20:50:41 +0000</pubDate>
		<dc:creator>leifkendall</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://olivierkendall.wordpress.com/2008/01/09/does-your-copy-offer-benefits/</guid>
		<description><![CDATA[Self-Centred Customers Your customers are only interested in themselves. Your company may be wonderful, staffed by incredible people selling brilliant products, but nobody cares. Your customers are mostly interested in what you can offer them. If your wonderful company can provide them with something that makes their life better, then, well, suddenly they are interested! [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=olivierkendall.wordpress.com&amp;blog=2049002&amp;post=16&amp;subd=olivierkendall&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Disappointed</media:title>
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		<title>Will Your Project Benefit From a Copywriter&#8217;s Fresh Perspective?</title>
		<link>http://olivierkendall.wordpress.com/2008/01/02/will-your-project-benefit-from-a-copywriters-fresh-perspective/</link>
		<comments>http://olivierkendall.wordpress.com/2008/01/02/will-your-project-benefit-from-a-copywriters-fresh-perspective/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 16:10:26 +0000</pubDate>
		<dc:creator>leifkendall</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://olivierkendall.wordpress.com/2008/01/02/will-your-project-benefit-from-a-copywriters-fresh-perspective/</guid>
		<description><![CDATA[Strange Practices Copywriters exist to help you sell. But you will find that one unexpected bonus of employing an outside copywriter is often great ideas. When you explain your enterprise to an outsider you will often highlight strange practices, things taken for granted or accepted as the norm. A New Brain A freelance copywriter will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=olivierkendall.wordpress.com&amp;blog=2049002&amp;post=13&amp;subd=olivierkendall&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Who Needs Copywriters?  &#8211;  A Quick Look at the Benefits Copywriters Deliver</title>
		<link>http://olivierkendall.wordpress.com/2007/12/05/who-needs-copywriters-a-quick-look-at-the-benefits-copywriters-deliver/</link>
		<comments>http://olivierkendall.wordpress.com/2007/12/05/who-needs-copywriters-a-quick-look-at-the-benefits-copywriters-deliver/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 21:57:37 +0000</pubDate>
		<dc:creator>leifkendall</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://olivierkendall.wordpress.com/2007/12/05/who-needs-copywriters-a-quick-look-at-the-benefits-copywriters-deliver/</guid>
		<description><![CDATA[You may have wondered: who needs a copywriter? The question arises because people think that anyone can write the words for a web site. Many people imagine that writing for the Internet is a simple process of adapting business literature to suit the web. Often, the task of writing a company&#8217;s corporate copy, the text [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=olivierkendall.wordpress.com&amp;blog=2049002&amp;post=10&amp;subd=olivierkendall&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">leifkendall</media:title>
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			<media:title type="html">Hot Type</media:title>
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		<title>Concise Copy: The Copy Reducer</title>
		<link>http://olivierkendall.wordpress.com/2007/11/25/concise-copy-the-copy-reducer/</link>
		<comments>http://olivierkendall.wordpress.com/2007/11/25/concise-copy-the-copy-reducer/#comments</comments>
		<pubDate>Sun, 25 Nov 2007 20:23:56 +0000</pubDate>
		<dc:creator>leifkendall</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copyediting]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[treatment]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://olivierkendall.wordpress.com/2007/11/25/concise-copy-the-copy-reducer/</guid>
		<description><![CDATA[&#160; Do you enjoy wasting your customers&#8217; time? No? Then remember that the best way to say something is generally the shortest. People are busy, and they don’t want to waste time while you gradually get to the point. I recently worked on a treatment for a film with Charlie Southall of Dragonfly Productions, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=olivierkendall.wordpress.com&amp;blog=2049002&amp;post=6&amp;subd=olivierkendall&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">leifkendall</media:title>
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		<title>Networking for Pleasure</title>
		<link>http://olivierkendall.wordpress.com/2007/11/06/networking-for-pleasure/</link>
		<comments>http://olivierkendall.wordpress.com/2007/11/06/networking-for-pleasure/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 21:28:33 +0000</pubDate>
		<dc:creator>leifkendall</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://olivierkendall.wordpress.com/2007/11/06/networking-for-pleasure/</guid>
		<description><![CDATA[Do you network? I always thought “networking” sounded slightly awful, like something people with shoulder pads did lots of in the eighties. So it was with hesitation that I attended Vine Brighton’s most recent networking event. I was pleased to discover it was not the slick, schmoozy, hard-selling nightmare I had imagined networking events to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=olivierkendall.wordpress.com&amp;blog=2049002&amp;post=4&amp;subd=olivierkendall&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>First Post for New Writing Company</title>
		<link>http://olivierkendall.wordpress.com/2007/11/03/hello-world/</link>
		<comments>http://olivierkendall.wordpress.com/2007/11/03/hello-world/#comments</comments>
		<pubDate>Sat, 03 Nov 2007 16:19:02 +0000</pubDate>
		<dc:creator>leifkendall</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[edit]]></category>
		<category><![CDATA[films]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[treatment]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Welcome to our new blog, from Leif and Simon, writers for hire. We&#8217;ll be using this blog to discuss our work, our colleagues and business associates and anything interesting we get involved in! In the meantime, if you need something written, or if you already have something written but it needs attention, please get in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=olivierkendall.wordpress.com&amp;blog=2049002&amp;post=1&amp;subd=olivierkendall&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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